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Objectives This paper aims to build a structured literature review to the field of E-Marketing. This literature review will provide an archive of past research points and methodologies related to.

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This paper presents a novel approach for conducting online marketing research based on several concepts such as active learning, matched control and experimental groups, and implicit and explicit.

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The purpose of this paper is to critically examine, analyze and describe the concept of affiliate marketing activities. The article presents the theoretical and empirical research findings which.

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Marketing Research Tony Proctor, MA, MPhil, PhD, DipM, has had ten years experience in the industry and is Visiting Professor in Marketing at the Chester Business School. He also contributes to several postgraduate masters and doctoral level.

The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the winner of the 2018 IJRM Best Paper Award and the 2019 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact.

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In the past few years, ISB faculty members have published over 60 papers in top-tier journals. Our faculty have received numerous coveted research grants awarded by premier academic institutions, research centres, corporate houses and reputed foundations such as the Bill and Melinda Gates Foundation, Ford Foundation, MacArthur Foundation, WWF.

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Faculty of Science and Technology, Meiji University.

Word of Mouth and Its Impact on Marketing.